You don't need an agency. You don't need a marketing manager. You need one person who understands construction, creates the content, and runs the marketing. That's Content Partner.
A marketing manager costs $65-$80k+ and still can't shoot the content. An agency costs $3-5k/month and you're one of twenty clients. Content Partner gives you a dedicated marketing partner who also creates the content, for a fraction of either cost.
You deal with me. Not a junior account manager, not a team of strategists. One person who knows your business, your goals, and your market.
Everything starts with professional content — photography, video, drone. Because great marketing needs great raw material, and I create it myself.
Email, reviews, local presence, social media, sales process, website — whatever your business needs to grow. All handled.
I need everything, but I bring in specialist partners when the job calls for it. You know they're good. You don't manage them — I do.
No agency overhead. No layers of staff you're paying for. Things you actually need. Agency-level output without agency-level cost.
You're an established builder with work coming in. The problem isn't a function of your business, it's a sales problem. You've either tried doing it yourself and given up, hired someone who didn't deliver, or you know you need help but don't want to deal with an agency. You want one person who gets construction to take the whole thing off your plate.
Every engagement is different. We work together to define what you need and build the scope around it. Here's the menu — not every client needs all of it.
Professional photography, videography, and drone work. The content of everything.
90-day planning cycles. What to create, when, and why. Feed direction, not guesswork.
Posting and managing your presence across Instagram, Facebook, and LinkedIn.
Building and nurturing your email list. Showing up at end-of-job and future clients.
Systematically generating Google and Facebook reviews that build trust and drive leads.
Google Business Profile, local SEO, directory listings. Making sure you show up when people search.
Follow-up emails, automations, and lead nurture. Making sure no enquiry falls through the cracks.
Keeping your site fresh, correct, and aligned with your brand as your business grows.
I lead everything. You have one point of contact and one relationship. Where the scope calls for specialists — web development, paid advertising, advanced automations — I bring in trusted partners from my network. You know they exist, but you don't manage them. I do. Four years in construction marketing has given me the partnerships to deliver quickly across every channel without the overhead of a full agency.
With an agency, you're one of twenty clients handed off to a junior account manager while the senior who pitched you disappears. With Content Partner, you deal with me. I know your brand, your team, your jobs, and your goals. When the work genuinely needs a specialist — paid ads, advanced dev, complex automations — I bring in trusted partners from my network. You still only have one relationship.
Good. Most builders do. We scope the partnership around what's actually going to move the needle for your business — not a one-size-fits-all package. If all you need right now is monthly content and a social presence, that's the engagement. If later you need to layer in review campaigns, email nurture, or website updates, we add them in.
Yes. Every photo, video, and drone shot that goes through your channels is captured by me, on site, in person. That's the whole point. Four years documenting construction sites across NZ means I know what to look for — the shots that show craft, and the shots that win work.
Specialists I've worked with on real jobs over four years in NZ construction marketing — paid media operators, Webflow developers, copywriters, SEO specialists. You don't manage them. I brief them, QA their work, and deliver the output to you as part of the monthly engagement. You see the result, not the workflow.
You send me your website and social handles. I spend 30–40 minutes reviewing your online presence the way a prospective client would — what shows up on Google, how your site reads, whether your content does your work justice. I record a personalised Loom video walking through what I'd change and what's already working. No hard sell. No runaround. Takes about two business days.
Monthly, with a 90-day minimum to get meaningful traction. After that it's month-to-month — if it's not working, we stop. Most partnerships run 12+ months because once the foundation is in place, the compound returns are where the value is.
Start with a free presence review. We'll show you exactly what we'd do if we were in your corner.