Abstract Floors — Ocean Beach Road Renovation

Client Overview

We’ve been working with Andy from Abstract Floors for close to three years now — in fact, Andy was one of our very first clients. When Onsite Media was just starting out, we filmed a van fit-out video with him as a pilot for a potential video series.
That early collaboration set the tone for what’s become a long-term partnership built on mutual respect and creativity.

Andy’s story is one of grit and growth. He started out as a builder before diving headfirst into the world of timber flooring, and since then, he’s built one of the most trusted and recognised flooring brands in the Bay of Plenty. He’s hands-on, constantly refining his craft, and uses social media smartly to position Abstract Floors as an industry leader.

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The Project

For this project, we joined Andy and his team on a renovation on Ocean Beach Road, led by Bold Build. The job involved a full flooring replacement, showcasing the precision and craftsmanship that Abstract Floors is known for.

Our goal was to capture the process and the people behind the work — the attention to detail, the movement, the tools, and the pride that goes into every plank laid. We shot a combination of photo and video content, including:

  • Candid shots of the team in action
  • Detailed process shots highlighting the craftsmanship
  • Updated team portraits for use across their website and socials

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The Result

The final visuals are warm, grounded, and true to the Abstract Floors brand — showcasing timber as both a craft and an art form. The combination of cinematic video and clean photography gives Andy’s audience a genuine sense of the expertise behind every project.

For us, this shoot represents more than just another job — it’s the continuation of a story that began years ago. Watching Andy and his business grow alongside ours has been one of the most rewarding parts of what we do.