Content Marketing Retainer
Run the business, not the marketing.
A small team that understands construction, shoots the content and runs the whole thing. Not an agency. Not another hire. You deal with Sam.
What it is
Your marketing, without the agency
Most builders do not need an agency and are never going to hire a marketing manager. What works is a small team that understands construction, turns up and shoots the content, then does something with it every week.
That is the whole model. We shoot it, we run it, you deal with Sam. Where a job needs a specialist, a web build or paid media, we bring one in and manage them. You never do. One shoot every 60 days, planned against a goal, feeding everything else. One invoice, one point of contact, one report a month so you can see what it did.
Two kinds of builder
01
The invisible builder
Three to fifteen on the tools, still on site most days, and not short of work this month. What you are short of is proof. Someone gets your name from a mate, looks you up at 9pm on a Tuesday, and what they find does not match what you build.
02
The referral ceiling
Work is coming in but you have a number in your head for the next twelve months, and you know referrals alone do not get you there. You want the phone to ring from people who have never met you.
Both start the same way. What sits on top is different, and that is a conversation, not a menu.
What gets handled
Content first, always. Photography, video and drone from a planned shoot every 60 days, then the pieces built out of it and posted for you. Around that sits whatever the job needs.
01
Social media management
Captions, thumbnails, scheduling and posting, built out of the shoot, so nothing is waiting on you at nine at night.
02
Facebook and Instagram ads
Lead Engine is the add-on for when you want enquiries. Meta campaigns built from your shoot content, set up, run and reported on.
03
Google Business Profile
Kept current, so the people searching for a builder in your town actually find you.
04
Blog and SEO content
Writing built off what we shot on site, so the same 90 minutes pays twice.
05
Website work
Time each month on the site itself, so it is not the thing you have been meaning to fix since 2019.
The sixty day cycle
90 minutes on site. 60 days of content.
One planned shoot every 60 days. We turn up with a list, shoot photo, video and drone in a single visit, and everything for the next two months comes out of it. The videos, the photo posts, the captions, the report.
You are off the tools for 90 minutes, twice a quarter.
The shoot is planned before anybody arrives, so nothing is decided on site, nothing gets missed, and nobody pays for a day where somebody turns up with a camera and a hope.
Start with the review.
Send us your website and your socials. Sam goes through the lot the way a client of yours would, then sends back a 10 minute video of what he sees and what he would do about it. No deck.
It is free and there is nothing attached to it. If it turns into a conversation, good. If it just gives you a list you go and do yourself, also good. Price comes in writing afterwards, once we both know what needs running.