Advise
You have someone in house. We keep them pointed at the right thing.
Advise is independent advice for the person you have hired. One session a month, a written plan out of it, a quarterly reset. We check the thinking. We do not touch the work.
Why it exists
More builders are going to bring marketing in house, and it is the right call. It is also a big job, and the ground moves every month. The person you hire is keen and capable, probably a generalist, and there is nobody in the building who knows construction marketing better than they do. So nobody can tell whether the work is any good. That is what Advise fixes.
What a month looks like
One session a month
Ninety minutes with your marketing person. What went out, what it did, and what is next.
A written plan out of it
What gets made, where it goes and what it is for. The thing they work to until we sit down again.
A quarterly reset
Every three months we step back, look at the numbers and set the next quarter.
What it is not
We do not make the content and we do not post it. If the plan needs a shoot, it is booked off the rate card like any other job. That boundary is the whole product. The person checking the work is not the person selling you more of it.
